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Entrant Company
Bendita Carpeta
Entry Type
Adapted
Launch Country
Peru
Program
Clio Music 2026
Medium Type
Student
Medium
Student Use of Music in Advertising
People listen to the songs of their favorite music artists, but they never hear the sounds their beds make before breaking down.
That’s why we used music to make users aware of the importance of renewing their beds on time, all of these furniture items can be found at Ikea.
So, we used those very sounds of broken beds to create, in collaboration with Bizarrap, a music album mixing all of these sounds.
In this way, we inserted a sound that no one listens to into the sounds of music from famous singers that everyone wants to hear.