Sonido Antro and VML Ny parter up to create Name This OREO, the latest interactive activation from Mondelēz International and VML. This mobile audio experience invites fans to decode and name OREO cookie combinations with fun and simple language. Consumers use “O” to represent the cookie, and “RE” to represent creme. Fans who master this language can unlock exclusive rewards, making the experience as delightful as the cookie itself. For example, if you’ve got Cookie, Creme, Creme, Cookie, you should say O-RE-RE-O. Or if you’ve got Cookie, Creme, Cookie, Creme, Cookie, you say O-RE-O-RE-O.