Lightbox
Silver Award
Break the Sound Barrier
Spotify
United States
2026
Share:
Facebook Linkedin X WhatsApp
Case Image / Board
Case Study Video
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
Syracuse University, The Newhouse School
Program
Clio Music 2026
Medium Type
Student
Medium
Student Digital/Mobile & Emerging Technologies
Category
Student Digital/Mobile & Emerging Technologies
We were asked how Spotify could use technology to spread positivity and connect listeners with creators and communities, encouraging the use of new tech to uplift underrepresented groups. We identified a gap in music streaming accessibility for the deaf community, as music streaming is not fully inclusive to the deaf community, which led us to create our digital AI idea for Spotify titled “Break the Sound Barrier.” The idea takes deaf sign language performers, who are part of the deaf community themselves who perform the music using sign language and dance, and integrate this into every song on Spotify. With electrifying energy, Justina Miles from the Super Bowl halftime show, created a whole new dimension to the performance. She memorized every lyric, note, and beat. She performed each word while dancing to Rihanna’s beats. Her hands told the story, and her body caught the rhythm so precisely that it felt like she was channeling the core of Rihanna’s music. Using deepfake technology, it translates deaf sign language performances into over 300 sign languages, making music accessible to the deaf community exclusively on Spotify. Musicians can also opt-in, allowing Spotify to generate videos of them signing in all languages, bringing deaf fans closer to their favorite artists than ever before.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Student Digital/Mobile & Emerging Technologies to Celebrate Your Team

Ads of the World