Bronze
Award
Mentos Fizzooka
Perfetti Van Melle
United Kingdom
2026
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Entrant Company
BBH
Entry Type
Product/Service
Launch Country
United Kingdom
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Disruption
Category
Branded Entertainment & Content
To reignite Mentos’ cultural relevance among Gen Z, we turned a decades-old science fair experiment into a first of its kind Fortnite rocket launcher. The Mentos Fizzooka blended gaming, culture, engineering, and humour into one perfectly explosive act of branded theatre.
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