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Silver Award
FEAR
Dosy Bikes
Egypt
2026
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Entrant Company
Leo Middle East
Entry Type
Original
Program
Clio Music 2026
Medium Type
‌Use of Music
Medium
Use of Music in Advertising
Category
61 Seconds to Five Minutes
For the film 'FEAR' to promote Dosy Bikes, we wanted to create an original soundtrack. It's called "VEINOUS". The vision was to feel discomfort and tension in one's veins, like the fear and disgust of sexual harassment seeps into women's veins. To create discomfort, we combined mysterious synths with low piano stabs. The panting was built into the track to provide an eerie rhythm. Then, we recorded a melody in eerie low vocals. String textures build a feeling of suspense. A drum bass build up adds to the movement. The panting picks up forming the spine of the track. The panting gets wilder and faster as we reach the end. The bass also gets wilder as the panting gets wilder. An alarming siren sound accentuates the panic. The track transitions from dog panting to human panting, as we reveal the cause. To capture genuine empathy for the woman at the end, a compassionate melody accompanies the soft piano.
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