Lightbox
Silver Award
Glowing Relief
Alivia Health
Puerto Rico
2026
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Entrant Company
De la Cruz - Ogilvy Puerto Rico
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Design
Category
Direct Marketing
Glowing Relief Puerto Rico suffers more than 11 million blackouts each year. At the same time, it has one of the oldest populations in the world. Seniors who live alone depend on multiple prescriptions every day. And because of U.S. regulations, all pills are dispensed in the same amber bottles. In the dark, they all look identical. During a blackout, that isn’t just inconvenient, it’s dangerous. That’s where Alivia Health, Puerto Rico’s largest local healthcare organization, and its community pharmacy network Farmacias Plaza stepped in. Instead of waiting for the system to change, we led the change, turning a simple label into a life-saving tool. We created the world’s first glow-in-the-dark prescription label. Coated with a safe, non-toxic luminescent varnish, it charges endlessly under daylight or any artificial light. And it glows for up to six hours, longer than the average blackout. No batteries. No electronics.  The solution was fully compliant with U.S. pharmaceutical regulations. By applying the glow only to the section of the sheet that becomes the bottle’s label, it carried every legally required detail while remaining simple and scalable. Pharmacies could print it with their existing machines, at no extra cost. And for patients, it was always free. Glowing Relief redefined what a pharmacy can be. More than packaging, it became care. A small label carrying a big truth: when the lights go out, safety stays on.
Credits
Advertiser / Brand
De la Cruz - Ogilvy Puerto Rico
SAN JUAN
Brand
Alivia Health
SAN JUAN
Advertiser / Brand
De la Cruz - Ogilvy Puerto Rico
SAN JUAN
Advertising Agency
Ogilvy Health
North America
Agency Network
Ogilvy
New York
Holding Company
WPP
London
Production Company
Celeste Films
Montevideo
Production Company
Whisky Films
Bogota
Music Company
Agosto
Lima
Packaging Supplier
PakMarkas
Vilniaus
Agency Chief Creative Officer
Sebastian Bullorini
de la Cruz - Ogilvy
CEO
Hari Sabnani
Alivia Health
Managing Director
Nabila Vallés
Alivia Health
Chief Marketing Officer
Hilda Rodríguez
Alivia Health
Agency President
Carlos Thompson
de la Cruz - Ogilvy
Chief Executive Officer
Mario Muredda
Ogilvy Health
Agency Creative Chairman
René de la Cruz
de la Cruz - Ogilvy
Global Chief Creative Officer
Liz Taylor
Ogilvy
Global Deputy Chief Creative Officer
Joe Sciarrotta
Ogilvy
Chief Creative Officer LATAM
Keka Morelle
Ogilvy Latam
Chief Creative Officer
Renata Maia
Ogilvy Health
Agency Chief Creative Officer
Sebastian Bullorini
de la Cruz - Ogilvy
Creative Director
Jacint sotorra
de la Cruz - Ogilvy
Senior Copywriter
Jorge Chafey
de la Cruz - Ogilvy
Senior Art Director
Byron Poveda
Freelance
Art Director
Julián Forero
de la Cruz - Ogilvy
Head of art
Ándres Vergara
de la Cruz - Ogilvy
Head of art
Andres Cifuentes
de la Cruz - Ogilvy
Head of Production
Carlos Escriva
de la Cruz - Ogilvy
Post Producer
Luis Keru Ortiz
de la Cruz - Ogilvy
Project Manager
Alma Colón
de la Cruz - Ogilvy
Content Manager
Sergio Tirado
de la Cruz - Ogilvy
Content Manager
Axel Santiago
de la Cruz - Ogilvy
Digital Connections Manager
Mónica Escribano
de la Cruz - Ogilvy
Chief Strategy Officer
Thais Frazao
Ogilvy Latam
Strategy Director
Santiago Bueno
de la Cruz - Ogilvy
Head of Media
Marirose Acevedo
de la Cruz - Ogilvy
Brand Strategist
Enrique García
de la Cruz - Ogilvy
Account Supervisor
Raquel Cordero
de la Cruz - Ogilvy
Production Company Managing Director
Mathi Esmoris
Celeste Films
Production Company Director
Ale Damiani
Celeste Films
Production Company 1st AD
Iván Diaz
Celeste Films
Production Company Executive Producer
Andrea Díaz
Celeste Films
Production Company DoP
Marce Damiani
Celeste Films
Production Company Designer
Flaky Rodríguez
Celeste Films
Production Company Art Director
Amanda Quiñones
Celeste Films
Sound Design Company Managing Director
Claudia Incio
Agosto
Sound Design Producer
Kevin Norris
Agosto
Sound Design Company Sound Designer
Dennis Casanova
Agosto
Sound Design Company Sound Designer
Charly Garcia
Agosto
Packaging Manufacturing Company Sales Projects Manager
Paulius Masiulis
Pakmarkas
Packaging Manufacturing Company Head of Sales
Jaro Žamoit:
Pakmarkas
Packaging Manufacturing Company Marketing Strategist:
Egidijus Šatas
Pakmarkas
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