Bronze
Award
Amazon Music Live – TWICE
Amazon Music
United States
2026
Share:
TWICE – Passing The Phone...
TWICE – Passing The Phone...
TWICE – MOONLIGHT SUNRISE Performance...
TWICE – MOONLIGHT SUNRISE Performance...
TWICE – I GOT YOU Performance...
TWICE – I GOT YOU Performance...
TWICE – When & Where...
TWICE – When & Where...Entrant Company
Amazon Music
Program
Clio Music 2026
Medium Type
Music Marketing
Medium
Social Media
Category
Organic Social Media Post
To bridge the worlds of music, sports, and global fandom, Amazon Music Live tapped K-pop powerhouse TWICE to headline Season 3’s most iconic episode. As the first K-pop group to perform on AML, TWICE lit up the stage after Thursday Night Football—bringing synchronized dance, pop perfection, and irresistible charm to millions of fans. But the moment didn’t stop there. Amazon Music reverse-engineered a TikTok-first social strategy tailored to TWICE’s global fandom (ONCE), launching viral content like “Pass the Phone” that fans shared, stitched, and memed worldwide. The results: 51.7M+ social impressions, 640K+ social engagements, and a record 8.8% social engagement rate.
Executions
TWICE – Passing The Phone
Organic Social Media Post
TWICE – MOONLIGHT SUNRISE Performance
Organic Social Media Post
TWICE – I GOT YOU Performance
Organic Social Media Post
TWICE – When & Where
Organic Social Media Post
Credits
Brand
Amazon Music
Culver City
Creative Agency
Made In Network
Nashville
Global Head of Social Media
Caitlin Peterson
Amazon Music
Sr Social Marketing Lead
Nicole Porter
Amazon Music
Producer
Landon LaRue
Influencer Relations
Brittany Whiteford
Producer
Hali Gardella
Creative Director
Mary Grace Moseley
Art Director
Tyler Jensen
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