Bronze
Award
Amazon Music Live – TWICE
Amazon Music
United States
2026
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TWICE – Passing The Phone...TWICE – Passing The Phone...
TWICE – MOONLIGHT SUNRISE Performance...TWICE – MOONLIGHT SUNRISE Performance...
TWICE – I GOT YOU Performance...TWICE – I GOT YOU Performance...
TWICE – When & Where...TWICE – When & Where...Entrant Company
Amazon Music
Program
Clio Music 2026
Medium Type
Music Marketing
Medium
Social Media
Category
Organic Social Media Post
To bridge the worlds of music, sports, and global fandom, Amazon Music Live tapped K-pop powerhouse TWICE to headline Season 3’s most iconic episode. As the first K-pop group to perform on AML, TWICE lit up the stage after Thursday Night Football—bringing synchronized dance, pop perfection, and irresistible charm to millions of fans. But the moment didn’t stop there. Amazon Music reverse-engineered a TikTok-first social strategy tailored to TWICE’s global fandom (ONCE), launching viral content like “Pass the Phone” that fans shared, stitched, and memed worldwide. The results: 51.7M+ social impressions, 640K+ social engagements, and a record 8.8% social engagement rate.
Executions
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