Bacon sizzling and rain falling. They sound exactly the same. Once you hear it, it can’t be unheard. So we thought if bacon sounds like rain, maybe rain could sound like bacon? Introducing The Sizzle Board, a rain triggered digital billboard that gave Mother Nature her first job as sound designer. Using a programmatic media buy that only ran the board when it rained, we turned stormy days into a delicious sensory bacon experience.