Lightbox
Bronze Award
nature unplugged
Mineral Water Velingrad
Bulgaria
2026
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Execution Audio
Entrant Company
proof.
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Audio
Category
Streaming/Downloadable Content
In a world where even “nature sounds” are fake, Velingrad Mineral Water — sourced from Bulgaria’s wild Rhodope Mountains — created Nature Unplugged, a 24/7 livestream of real, untouched sound from nature. No loops. No music. No algorithms. Just one microphone capturing life as it happens. The project turned the brand’s origin into a living sound experience — proving that when everything feels artificial, authenticity still speaks loudest.
Credits
Agency
proof.
Sofia
Advertiser / Brand
Velingrad
Sofia
Agency
proof.
Sofia
Production Company
pudding:
Sofia
Creative Director
Angel Iskrev
proof.
Marketing
Savina Palikareva
Art Director
Emanuela Belovarski
Designer
Sasha Vacheva
Copywriter
Kristyan Stoyanov
General Manager
Lubomir Kashilski
Account Manager
Radina Chehlarska
Account Executive
Maya Manova
Head of Strategy
Nikolay Dievski
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