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Rogers Communications
Canada
2026
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Entrant Company
Publicis Toronto
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Commerce
Category
Acquisition & Retention
Rogers Bank redefined inclusion by recognizing international credit histories, turning a barrier into a bridge for newcomers. With structural change, multilingual outreach, and community partnerships, the campaign boosted approvals by 207% and positioned Rogers as a leader in inclusive financial access.
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