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Welcome Card
Rogers Communications
Canada
2026
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Entrant Company
Publicis Toronto
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Commerce
Category
Acquisition & Retention
Rogers Bank redefined inclusion by recognizing international credit histories, turning a barrier into a bridge for newcomers. With structural change, multilingual outreach, and community partnerships, the campaign boosted approvals by 207% and positioned Rogers as a leader in inclusive financial access.
Credits
Agency Network
Publicis Toronto
Toronto
Client
Rogers Communications
Toronto
Agency Network
Publicis Toronto
Toronto
Agency Network
Leo Constellation
Paris
Agency Network
Publicis Groupe
Paris
Production Company
ThePub Production
Toronto
Advertising Agency
LePub MTL
Montreal
Chief Creative Officer
Vinicius Dalvi
Publicis Toronto
SVP, Brand Director
Ngaio Potts
Head of Art
Victor Yves
Publicis Toronto
Group Creative Director
Ian Simpson
Publicis Toronto
Group Creative Director
Catherine Allen
Publicis Toronto
VP Strategy
Tim Hopkins
Publicis Toronto
Chief Strategic Officer
Mary Chambers
Publicis Toronto
Group Business Director
Plinio Campos
Account Director
Rachel Dickey
Publicis Toronto
Associate Creative Director
Nathen Ping
Publicis Toronto
Copywriter
Hailey Ireland
Associate Creative Director
Greg Roumanis
Publicis Toronto
Associate Creative Director
Emily Nixon
Publicis Toronto
Senior Producer
Janice Bisson
Publicis Toronto
Creative Director
Helder Defreitas
Publicis Toronto
VP Commercial Content & EP Publicis Studios
Terry Theofilactidis
The Pub Productions
Photographer
Alex Chan
ThePub Productions
Senior Graphic Artist
Jason Rooney
Publicis Toronto
QA Manager
Shahid Qureshi
Publicis Toronto
Senior Proofreader
Calvin Young
Manager, Proofreading/QA
Kirit Patel
Manager, Image Editor
Catherine Mazerolle
Print Production Manager
Maria Goss
Editor
Angeli Pineda
ThePub Productions
Photographer and DIT
Ibnul Sarker
The Pub Productions
Colourist
Adam Kemp
ThePub Productions
Motion Graphics
Lívia Aprá
Post Producer
Rebecca Burtnik
ThePub Productions
EVP, Managing Director
Bobby Malhotra
Publicis Toronto
EVP Managing Director
Serene Gaspar
Publicis Toronto
Creative Director
Jon Webber
Publicis Toronto
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