Bronze
Award
Blizzard Banks
Dairy Queen
Canada
2026
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Entrant Company
Publicis Toronto
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Awards 2026
Medium Type
Professional
Medium
Media
Category
Experience/Activation
Dairy Queen turned snowbanks into giant Blizzard® treats in five Canadian cities, reminding people that Blizzards® are perfect even in winter. With no paid media, the campaign earned 21M+ impressions and boosted February sales by 10%, turning cold weather into a hot opportunity.
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