Entrant Company
De la Cruz - Ogilvy Puerto Rico
Entry Type
Direct-to-Consumer: Branded
Launch Country
Puerto Rico
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Glowing Relief turns prescription labels into a safety net for patients when the lights go out. In Puerto Rico—where blackouts are common Alivia Health redesigned the pharmacy label with a glow-in-the-dark finish, so seniors can identify their medications in total darkness. No app. No device. Just a smarter label that keeps essential information visible bringing peace of mind to homes when they need it most.
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