Entrant Company
Korea Advertising Academy
Entry Type
Product/Service
Launch Country
South Korea
Medium
Student Public Relations
Category
Specific Target Audience
In South Korea, most taxis are now reserved through mobile apps—leaving many seniors unable to travel independently. We turned the nation’s unused public phone booths into simple, one-button taxi calling stations, using the action older generations know best: making a call. By reconnecting seniors with mobility, this project transforms an obsolete public asset into a tool for dignity, independence, and everyday freedom.
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