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Silver Award
I CAN CALL
KT
South Korea
2026
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Entrant Company
Korea Advertising Academy
Entry Type
Product/Service
Launch Country
South Korea
Program
Clio Awards 2026
Medium Type
Student
Medium
Student Creative Disruption
Category
Media
In South Korea, most taxis are now reserved through mobile apps—leaving many seniors unable to travel independently. We turned the nation’s unused public phone booths into simple, one-button taxi calling stations, using the action older generations know best: making a call. By reconnecting seniors with mobility, this project transforms an obsolete public asset into a tool for dignity, independence, and everyday freedom.
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