Silver
Award
Breastmilk Money
Herconomy
Nigeria
2026
Share:
Entrant Company
SERVICEPLAN GERMANY
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Commerce
Category
Acquisition & Retention
Breastmilk Money is a savings account inside Herconomy that rewards Nigerian mothers for exclusive breastfeeding with real money. The account uses baby age, feeding frequency, WHO intake averages, and live formula prices to calculate each mother’s exact formula savings. Mothers then set aside that same amount into their Breastmilk Money sub account, where it grows at 14.3 percent interest. Supported by doctors and lactation specialists, creators, PR, social, and out of home across Lagos, the idea helped families save money, challenged stigma and taboos, and lifted exclusive breastfeeding.
Credits
Advertising Agency
SERVICEPLAN GERMANY
Munich
Advertiser / Brand
Herconomy
Lagos
Advertising Agency
SERVICEPLAN GERMANY
Munich
Advertising Agency
SERVICEPLAN GROUP
Munich
Production Company
We Make Them Wonder
Munich
Web Development
Standardabweichung
Munich
Media Agency
MEDIAPLUS GERMANY
Munich
Music/Sound Company
Jürgen Branz
Augsburg
Public Relations Agency
Tulom
São Paulo
Media Agency
Curiosity Media
Dubai
Global Chief Creative Officer
Alex Schill
SERVICEPLAN GROUP
Art Director
Camille Nizet
SERVICEPLAN GERMANY
Art Director
Tanvi Phalak
SERVICEPLAN GERMANY
Art Director
Rohil Borole
SERVICEPLAN GERMANY
Art Director
Kai West Schlosser
SERVICEPLAN GERMANY
Copywriter
Shruthi Subramanian
SERVICEPLAN GERMANY
Copywriter
Babi Puttini
SERVICEPLAN GERMANY
Copywriter
Javier Granados
SERVICEPLAN GERMANY
Executive Creative Director
Lorenz Langgartner
SERVICEPLAN GERMANY
Executive Creative Director
Franz Röppischer
SERVICEPLAN GERMANY
Creative Director
Dennis Fritz
SERVICEPLAN GERMANY
Senior Motion Designer
Klas Batschkus
SERVICEPLAN GERMANY
Junior Motion Designer
Margarita Nikolajeva
SERVICEPLAN GERMANY
Junior Motion Designer
Michal Kuśmierz
SERVICEPLAN GERMANY
Junior Account Manager
Nina Joster
SERVICEPLAN GERMANY
Director Fundings and Partnerships
Ivana Radovanovic
SERVICEPLAN GERMANY
Global Chief Creative Officer
Maximilian Florian Schöngen
MEDIAPLUS GROUP
Executive Assistant to the CEO
Precious Armstrong
Herconomy Limited
Chief Executive Officer
Ifedayo Durosinmi- Etti
Herconomy Limited
Finance Officer
Durowaye Kofoworola Omobolaji
Herconomy Limited
Finance Manager
Jane Obioha
Herconomy Lmited
Director
Fariba Buchheim
-
Director of Photography
Manuel Lübbers
-
Executive Producer
Paul Jax
We Make Them Wonder
Executive Producer
Maximilian Valentin
We Make Them Wonder
Producer
Daniela Boldt
We Make Them Wonder
Production Assistant
Nina Koch
We Make Them Wonder
Post-Production Supervisor
Maximilian Porsche
We Make Them Wonder
Equipment Support
Noah Nitschke
We Make Them Wonder
Equipment Support
Linus Oswald
We Make Them Wonder
First Assistant Camera
Sebastian Krenn
-
Line Producer
Korbinian Maier
-
Journalist
Ogechi Ekeanyanwu
-
Photographer
Yagazie Emezi
-
Photographer
Nengi Nelson
-
Managing Partner
Ashim Egunjobi
Octerra Capital
Creative Code, Web Development
Daniel Kuhnlein
STD.DEV
Founder & Creative Director
Talia Cotton
Cotton Design
Designer Coder
Chris Kim
Cotton Design
Creative Director
Frank Gräfe
Eat, Sleep + Design
Motion Designer
Federico Leggio
Freelance
Music and Sound Design
Jürgen Branz
Music & Sound Design
Christoph Groß
Director Creative Media & Awards
Sabrina Duchow
MEDIAPLUS GERMANY
Creative Media & Award Manager
Oliver Porwol
Mediaplus Germany
Senior Digital Media Consultant & Creative Media Manager
Maximilian Zorg
MEDIAPLUS GERMANY
Senior Client Consultant & Director Creative Media
Lukas Pachoinig
MEDIAPLUS GROUP
Managing Partner
Alexander Nagel
SERVICEPLAN GERMANY
Head of Postproduction
Maggy Fischer
SERVICEPLAN GERMANY
Senior VFX Artist
Tony Nitschke
SERVICEPLAN GERMANY
Senior VFX-Artist
Christoph Struber
SERVICEPLAN GERMANY
Post-production
János Kiss
Executive Creative Director, Digital Products
Carsten Popp
PLAN.NET GERMANY
UX Director
Helen Birke
PLAN.NET GERMANY
Senior UX Researcher
Ursula Jäger
PLAN.NET GERMANY
Expert Consultant
Dr. Lope Adejuyigbe
The BestFeeding Club
Expert Consultant
Titilayo Medunoye
Milky Express
PR
Karan Novas
Tulom
PR
Felipe Turlão
Tulom
Founder
Jane Austin
Persuasion Communications
Account Executive
Alissia DeGregory
Persuasion Communications
Brand Strategy Director
Anisha Vekaria
Persuasion Communications
Head of Creative Strategy
Alexandra Jardine
Persuasion Communications
Global Head of Creative Operations
Sabine Gwinner
SERVICEPLAN GROUP
Senior Creative Operations Manager
Martina Ahrens
SERVICEPLAN GROUP
Creative Operations Manager
Susan Horn
SERVICEPLAN GROUP
Junior Creative Operations Manager
Alexandra Grimm
SERVICEPLAN GROUP
Managing Partner
Carine Haffejee
Curiosity Africa
Country Manager
Eniola George
Curiosity Africa
Managing Partner
Alexei Pashkov
Curiosity Africa
Account Director
Oksana Konoreva
Curiosity Africa
Second Assistant Camera
Silverlyne Asugo
-
Editor
Marie Izard
-
Colorist
Adrian Honsberg
-
Score & Sounddesign
Martin Linka - thatsoundsmart
-
Service Producer
Ade Bantu
-
Production Manager
Oyetunji Ibrahim Olamilekan
-
Casting Director
Olasunkanmi Adebayo
-
Casting Associate
Victoria Okogwu
-
Driver
Ogunshola Opeoluwa
-
Set-Design
Bola Belo
-
Set-Design Assistant
Gbolahan Ifeoluwa Jacob
-
Sound Engineer
Prince Onwutuebe
-
Gaffer
Emenike Kingsley
-
Duplicate statues available now
Buy a Statue in
Creative Commerce
to Celebrate Your Team
Related Winners
Entrant Company
BBH
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Experience/Activation
Entrant Company
BBH
Medium Type
Professional
Medium
Culture & Influence
Category
Cultural Communities
Entrant Company
BBH
Medium Type
Professional
Medium
Culture & Influence
Category
Cultural Resonance
Fashion and Beauty
by David Gianatasio
by David Gianatasio
Clio Awards
by Amy Corr
by Amy Corr
Fashion and Beauty
by David Gianatasio
by David Gianatasio
Behind the Scenes
by Christine Champagne
by Christine Champagne
