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Shortlist Award
Unbroken Scene
Netflix
South Korea
2026
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Entrant Company
Korea Advertising Academy
Launch Country
South Korea
Program
Clio Health 2026
Advertiser Category
Student
Category
Artificial Intelligence
PTSD viewers often cannot finish films or series because unexpected trigger scenes—such as gunfire, blood, or violence—cause severe panic reactions. Current OTT solutions, like warning labels or age restrictions, only alert viewers to potential danger; they do not protect their right to watch freely and fully. These limitations force millions of PTSD users to avoid the stories they want to experience. Unbroken Scene is Netflix’s proposed viewing mode designed to eliminate these barriers. Users select their personal trigger elements in settings, and Netflix’s AI then detects trigger scenes in real time, instantly converting them into soft, black-and-white sketch visuals while reducing harsh audio to a gentle, non-triggering tone. Instead of pausing, skipping, or abandoning the story, the viewer continues watching seamlessly. This solution transforms AI into a tool of emotional safety, allowing individuals—regardless of their trauma history—to engage with films and series without fear. For Netflix, Unbroken Scene expands accessibility, strengthens brand trust, and positions the platform as a leader in inclusive entertainment. For viewers, it restores something essential: the ability to finish the story, unbroken.
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