Today, it's become easier than ever to passively consume, rather than meaningfully interact with content. Instead, The New York Times invites readers to lean in and stay engaged, curious and connected. It’s Your World to Understand is a campaign that reminds people that the New York Times is more than essential reading, it’s essential living. Starting with the very minute they are watching, the film itself plunges the viewer into the world of the Times and builds to the large expansive world in which we all live. Throughout, Times products are edited seamlessly together to show how tactile, everyday moments — cooking a recipe, listening to a story, playing Wordle — sit alongside Times journalism, and real world experiences and help readers understand, and feel part of, their own worlds.