School shootings in the U.S. have become so tragically normalized that they often fade into the background of daily life. Change the Ref “Chants” was designed to disrupt that complacency through a thought-provoking series of radio ads. The campaign subverted the medium by opening with familiar school spirit chants and sports cheers, sounds associated with joy and community, only to have them collide with the harrowing sound of gunshots. The jarring contrast delivers a powerful reminder of how violence has infiltrated spaces that should be safe. "Chants" calls on everyone to take action so schools can return to what they should be: places of learning and protection, not fear.