Lightbox
Shortlist Award
The Pull
Parkside
Germany
2026
Share:
Facebook Linkedin X WhatsApp

Case Board
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Video

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
Havas Germany/ Havas Social
Entry Type
Product/Service
Launch Country
Germany
Program
Clio Awards 2026
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Experience/Activation
THE PULL turned online skepticism about discount tool brand PARKSIDE into a public challenge. When commenters mocked the tools as “cheap” (and therefore “weak”), we flipped the narrative and invited the community to bet on what a single discount drill could pull—until one question took over: Could it move an Airbus A380? With TU Darmstadt supporting technical feasibility and science creator Niklas Kolorz guiding audiences through the build, the attempt culminated in a live event in a Lufthansa hangar in Munich on July 4, 2025—streamed across 8 countries. One 12V cordless drill and a steel cable pulled a 315-ton Airbus A380 143 cm, setting an official Guinness World Records title—and turning a troll comment into proof-of-power entertainment.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Branded Entertainment & Content to Celebrate Your Team