Silver
Award
Chai Bansuri - The Tea Flute
Brooke Bond Taj Mahal Tea
India
2026
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Entrant Company
Ogilvy
Entry Type
Product/Service
Launch Country
India
Program
Clio Awards 2026
Medium Type
Professional
Medium
Audio
Category
Use of Technology
A live classical raga, performed not by musicians, but by tea itself.
Chai Bansuri turned steam from Taj Mahal Tea into a live classical raga, blending craft, culture, and science into an unforgettable brand experience.
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