Lightbox
Shortlist Award
The So Fresh So Clean Washing Machine
Whirlpool® Brand
United States
2026
Share:
Facebook Linkedin X WhatsApp
Case Board
Case Study Video
Execution Audio

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
WoW Studios
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Audio
Category
Partnerships/Co-Creation
Most people think front load washers are stinky. So, when Whirlpool® launched their latest washer with the FreshFlow™ Vent System, they needed a way to tell the world that this front load was fresh. Enter hip hop legend Big Boi. Whirlpool collabed with Big to drop a limited-edition line of laundry sets that play the 2000’s hit “So Fresh, So Clean” after every cycle. The So Fresh So Clean Washing Machine was given away on Instagram, where it ignited a massive response from followers and fans.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Audio to Celebrate Your Team