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Award
The So Fresh So Clean Washing Machine
Whirlpool® Brand
United States
2026
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Entrant Company
WoW Studios
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Audio
Category
Partnerships/Co-Creation
Most people think front load washers are stinky. So, when Whirlpool® launched their latest washer with the FreshFlow™ Vent System, they needed a way to tell the world that this front load was fresh. Enter hip hop legend Big Boi. Whirlpool collabed with Big to drop a limited-edition line of laundry sets that play the 2000’s hit “So Fresh, So Clean” after every cycle. The So Fresh So Clean Washing Machine was given away on Instagram, where it ignited a massive response from followers and fans.
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