Bronze
Award
Day of the Undying Businesses
WhatsApp Business
Mexico
2026
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Entrant Company
Boxer TTL
Entry Type
Business to Business
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Business Transformation
Category
Services
In Mexico, 75% of small businesses do not survive their first two years. During Día de los Muertos, we launched "Day of the Undying Businesses," where dying family-owned businesses were brought back to life and given a second chance through WhatsApp Business's tools.
Credits
Entrant Company
Boxer TTL
Mexico City
Brand
WhatsApp
Menlo Park
Advertising Agency
CreativeX
Menlo Park
Holding Company
Meta
Menlo Park
Production Company
Boxer TTL
Mexico City
Production Company
Stink
Mexico City
Sound Design Company
DaHouse
Sao Paulo
Post Production Company
Flying Eye
Sao Paulo
Post Production Company
Take Remote Control
Sao Paulo
Executive Creative Director
Tom Markham
Meta / Creative X
Executive Creative Director
Jeff Gipson
Meta / Creative X
Chief Marketing Officer
Alex Schultz
Meta / Creative X
Director, International Marketing
Sanjay Gupta
Meta / Creative X
Executive Creative Director
Tom Markham
Meta / Creative X
Executive Creative Director
Jeff Gipson
Meta / Creative X
Head of Production
Mustafa Imam
Meta / Creative X
Managing Director
Sarah Traverso
Meta / Creative X
Creative Director
Felipe Galiano
Meta / Creative X
Creative Director
Christopher Shie
Meta / Creative X
Program Manager Lead
Paola Bersi
Meta / Creative X
Program Manager
Alex Canthal
Meta / Creative X
Program Manager
Erika Abd-Allah
Meta / Creative X
Program Manager
Daniela Menezes
Meta / Creative X
Executive Producer
Karen Cornman
Meta / Creative X
Producer
Carla Rossini
Meta / Creative X
Producer
Fernanda Fonseca
Meta / Creative X
Designer
Conor Bevan
Meta / Creative X
Designer
Toby Snowdon
Meta / Creative X
Chief Marketing Officer
Alex Schultz
Meta / Creative X
VP, Global Experience
Iris Orriss
Meta / Creative X
Director, International Marketing
Sanjay Gupta
Meta / Creative X
Consumer Marketing Manager
Diego De Oliveira
Meta / Creative X
Head of Marketing for Business
Suellen Mendes
Meta / Creative X
Business Marketing Director, LATAM
Nathalia Tercero
Meta / Creative X
Marketing Manager
Renata Laudisio
Meta / Creative X
Marketing Manager
Gala Mainieri
Meta / Creative X
Marketing Strategist
Benjamin Griffiths
Meta / Creative X
Marketing Insights Researcher
Andrea Esqueda
Meta / Creative X
Director
Alina Montero
Stink México
DOP
Josue Eber
Stink México
Managing Director
Vanessa Hernández Vega
Stink México
Head of Production
Levi Negretti
Stink México
Producer
David Kohan
Stink México
Still Photographer
Abril Martinez
Stink México
Editor
Cito Garcia
Stink México
Color
César Ricardo Alpuche Amezcua
Stink México
Composer
Rodrigo Lemos
DaHouse
Composer
Wonder Bettin
DaHouse
Composer
Lucas Mayer
DaHouse
Music Producer
Wonder Bettin
DaHouse
Music Producer
Lucas Mayer
DaHouse
Mix and Sound Design
Victor Nogueira
DaHouse
Executive Producer
Carol Masseti
DaHouse
Assistent
Getze León
DaHouse
Data
Enrique Trejo
DaHouse
Executive Officer
Ricardo Oviedo
Boxer TTL Mexico
Chief Innovation & Technology Officer
Olivia Oviedo
Boxer TTL Mexico
Lead Creative Technologist XP
Diana Suarez
Boxer TTL Mexico
Executive Creative VP
Hugo Chirinos
Boxer TTL Mexico
Creative Director
Carlos Jimenez
Boxer TTL Mexico
Senior Copywriter & Conceptual Lead
Adriana Otero
Boxer TTL Mexico
Senior Art Director
Aline Cortes
Boxer TTL Mexico
Head on-site Production and Ops
Koca Cuesta
Boxer TTL Mexico
Executive Producer
Fernanda Betanzos
Boxer TTL Mexico
Production Manager
Cristian Escobedo
Boxer TTL Mexico
On-Site Operations Manager
Oscar Toyosima
Boxer TTL Mexico
Influencer marketing Manager
Daniela Moreno
Boxer TTL Mexico
Influencer marketing Manager
Ariadna Guadarrama
Boxer TTL Mexico
Editor
Marcello Amora
Flying Eye
Color Grading
Adriano Clinquart
Take Remote Color
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