Bronze
Award
Day of the Undying Businesses
WhatsApp Business
Mexico
2026
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Entrant Company
Boxer TTL
Entry Type
Business to Business
Launch Country
Mexico
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Business Transformation
Category
Services
In Mexico, 75% of small businesses do not survive their first two years. During Día de los Muertos, we launched "Day of the Undying Businesses," where dying family-owned businesses were brought back to life and given a second chance through WhatsApp Business's tools.
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