Leveraging the Colombian cultural ritual of tossing salt for good luck, Refisal brought this superstition to football fans. They created special-edition, single-serve salt packs, each featuring one of the 20 teams in the Colombian league. These everyday sachets were transformed into collectible good luck charms, offering fans a symbolic way to help their team overcome losing streaks. The packs were strategically distributed in retailers, delivery apps, stadiums, and sports bars across each team's hometown.