Silver
Award
Pub Succession
Heineken
Italy
2026
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Entrant Company
LePub
Entry Type
Business to Business
Program
Clio Awards 2026
Medium Type
Professional
Medium
Culture & Influence
Category
Cultural Communities
A worldwide recruitment campaign to help one retiring Irish publican find a buyer for his 155-year-old Irish family pub located on Achill Island, off the west coast of Ireland. The only catch? You’ve got to be a McLoughlin. The search extends across the globe, from New York to Sydney, leaving no stone unturned along the way. So if you’re a McLoughlin, there’s a pub in Ireland with your name on it. Apply at pubsuccession.com
Credits
Creative Agency
LePub
Milan
Client
Heineken
Amsterdam
Creative Agency
LePub
Milan
Creative Agency
LePub
Milan
Holding Company
Publicis Groupe
Paris
Production Company
Banjoman
Dublin
Global Chief Creative Officer
Cristiana Boccassini
LePub Milan
Head of Global Heineken® and Premium Brands
Nabil Nasser
Heineken
Global CEO LePub, CCO LePub Worldwide:
Bruno Bertelli
LePub Milan
Global Chief Creative Officer
Cristiana Boccassini
LePub Milan
Global Chief Creative Officer
Mihnea Gheorghiu
LePub Milan
Executive Creative Director
Eoin Sherry
LePub Milan
Executive Creative Director
Gaston Soto
LePub Milan
Associate Creative Director
Julien Lefevre
LePub Milan
Associate Creative Director
David Campese
LePub Milan
Head of Art
Andrea Ferlauto
LePub Milan
Senior Designer
Fabio Iacomino
LePub Milan
Art Director
Emanuela Gein Lombardi
LePub Milan
Copywriter
Natasha Anatra
LePub Milan
Global Head of PR and Communication
Isabella Cecconi
LePub Milan
Senior PR Manager
Luca Orioli
LePub Milan
Head of Strategy
James Moore
LePub Milan
Global Client Service Director
Shirine Aoun
LePub Milan
Client Service Director
Ilaria Castiglioni
LePub Milan
Global Account Director
Gonzalo Gutierrez
LePub Milan
Account Manager
Francesca Gatti
LePub Milan
Executive Producer
Courtney Trent
LePub Milan
Head of Digital Production
Vittorio Cafiero
LePub Milan
Digital Producer & Project Manager
Kejsi Haxhi
LePub Milan
Managing Director
Geraldine Jones
Publicis Dublin
Board Creative Director
Ger Roe
Publicis Dublin
Creative Director
Peter Dobbyn
Publicis Dublin
Group Account Director
Ruth McCormack
Publicis Dublin
Strategy Director
Adriano Eliezer
Publicis
Account Director
Gemma Sherlock
Publicis Dublin
Associate Creative Director
Pedro Gropo
Publicis Dublin
Head of Production
Niamh Skelly
Publicis Dublin
Senior Agency Producer
Rachel Murray
Publicis Dublin
Agency Producer
Claire Boylan
Publicis Dublin
Technical Lead
Cian McIntyre
Publicis Dublin
PR & Stills Photographer
Hannah McGlynn
Publicis Dublin
Heineken® Global Brand Strategy and Communication Director
Daniela Iebba
Heineken
Heineken® Brand Global PR Lead
Jonathan O’Lone
Heineken
Heineken® Global Communication Manager
Guilherme De Marchi Retz
Heineken
Heineken® Global Communication Manager
Nalini Bhagwandin
Heineken
Heineken® Global Communication Manager
Alexander Drake
Heineken
Heineken® Global Communication Manager
Alessandra Cavarra
Heineken
Heineken® Global Digital Manager
Bob van Iersel
Heineken
Heineken® Ireland Marketing Director
Fiona Curtin
Heineken Ireland
Heineken® Ireland Marketing Manager
Mark Noble
Heineken Ireland
Heineken® Ireland Senior Brand Manager
Rachael Crawley
Heineken Ireland
Heineken® Ireland Brand Manager
Colin Doyle
Heineken Ireland
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