Bronze
Award
Starring Bars
Heineken
Italy
2026
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Entrant Company
LePub
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Partnerships/Co-Creation
Starring Bars – a global initiative to film all HEINEKEN® commercials in partner bars that need help. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility.
HEINEKEN® commercials are just the beginning. These bars are ready to star in movies, shows, music videos, and more. To make this happen, we’ve created a global location catalogue of HEINEKEN® bars from around the world to pitch to directors and production houses. Join Starring Bars and put your bar in the spotlight. Apply at starringbars.com
Credits
Creative Agency
LePub
Milan
Client
Heineken
Amsterdam
Creative Agency
LePub
Milan
Creative Agency
LePub
Milan
Holding Company
Publicis Groupe
Paris
Production Company
Wanda Productions
Paris
Production Company
Magic Productions
Vilnius
Production Company
Boomerang
Amsterdam
Global Chief Creative Officer
Cristiana Boccassini
LePub Milan
Head of Global Heineken® and Premium Brands
Nabil Nasser
Heineken
Global CEO LePub, CCO LePub Worldwide:
Bruno Bertelli
LePub Milan
Global Chief Creative Officer
Cristiana Boccassini
LePub Milan
Global Chief Creative Officer
Mihnea Gheorghiu
LePub Milan
Executive Creative Director
Gaston Soto
LePub Milan
Executive Creative Director
Eoin Sherry
LePub Milan
Executive Creative Director
Felipe Ferreira
LePub Milan
Associate Creative Director
Andrea Afeltra
LePub Milan
Associate Creative Director
Silvia Oton
LePub Milan
Associate Creative Director
Giorgio Turco
LePub Milan
Associate Creative Director
Claudio La Ragione
LePub Milan
3D Artist
Francesco Boccadoro
LePub Milan
Motion Designer
Dario Lipani
LePub Milan
Head of Strategy
James Moore
LePub Milan
Global Head of PR and Communication
Isabella Cecconi
LePub Milan
Senior PR Manager
Luca Orioli
LePub Milan
Chief Production Officer
Francesca Zazzera
LePub Milan
Head of Video Production
Anna Sica
LePub Milan
Producer
Elena Marabelli
LePub Milan
Senior Producer
Niko Koot
LePub Milan
Executive Producer
Courtney Trent
LePub Milan
Global Client Service Director
Shirine Aoun
LePub Milan
Client Service Director
Ilaria Castiglioni
LePub Milan
Global Account Director
Gonzalo Gutierrez
LePub Milan
Account Manager
Francesca Gatti
LePub Milan
Account Executive
Chiara Allievi
LePub Milan
Junior Account
Kristen Lois Palad
LePub Milan
Head of Le Garage Amsterdam
Francois Rousseau
LePub Milan
Head of Digital Production
Vittorio Cafiero
LePub Milan
User Experience Designer
Greta Bosisio
LePub Milan
Digital Producer & Project Manager
Kejsi Haxhi
LePub Milan
Executive Creative Director
Stephan Schwarz
LePub Milan
Group Account Director
Alicia Tiong
LePub Milan
Creative
Jaime Ludeña
LePub Singapore
Creative
Savio Fonseca
LePub Milan
Heineken® Global Brand Strategy and Communication Director
Daniela Iebba
Heineken
Heineken® Brand Global PR Lead
Jonathan O’Lone
Heineken
Heineken® Global Communication Manager
Guilherme De Marchi Retz
Heineken
Heineken® Global Communication Manager
Nalini Bhagwandin
Heineken
Heineken® Global Digital Manager
Bob van Iersel
Heineken
Heineken® Global Digital Director
Rob van Griensven
Heineken
Heineken Global Head Digital Consumer Innovation
Natacha Volpini
Heineken
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