We all feel guilty when we come up with an excuse to ditch a commitment. This happens also in Spain, where, according to a survey, 58% of football fans make an excuse to watch the match. That’s why Heineken® stepped in to save their match night (and their conscience too). Sports bars signs in Madrid and Barcelona were turned into the most common excuses. So, for the next match, no more lies and no more guilt, because hardcore fans only make real excuses.