Entrant Company
VML Riyadh
Entry Type
Product/Service
Launch Country
Saudi Arabia
The best show on Earth happens way up in the sky: cloud-hugging mountains, instagrammable sunsets, coastlines, and city icons. The kind of moments everyone wants to post. But for most travellers, it is pure luck whether they experience magic or spend the flight staring at the wing or absolute nothingness.
flynas, Saudi Arabia's favorite low-cost airline, asked a simple question: why leave these scenic views to luck?
Introducing Seat with a View, the world’s first intelligent seat selector that lets passengers choose their view before they fly. This idea turned chance into choice, allowing travellers to book the view they want, not just a seat number.
By combining validated flight data with machine learning, we mapped flynas flight paths across our network and identified what’s visible from each side of the plane, from coastlines and mountain ranges to landmarks, sunrises and sunsets, based on flight time, direction, and expected conditions.
Powered by AI, flynas gave travellers complete control over their journey, using a digital and mobile experience to guide travellers toward the seat and view they wanted, influencing purchase decisions and turning anticipation into action ahead of booking.