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Silver Award
Seat with a View
flynas
Saudi Arabia
2026
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Entrant Company
VML Riyadh
Entry Type
Product/Service
Launch Country
Saudi Arabia
Program
Clio Awards 2026
Medium Type
Professional
Medium
Digital/Mobile
Category
E-Commerce
The best show on Earth happens way up in the sky: cloud-hugging mountains, instagrammable sunsets, coastlines, and city icons. The kind of moments everyone wants to post. But for most travellers, it is pure luck whether they experience magic or spend the flight staring at the wing or absolute nothingness. flynas, Saudi Arabia's favorite low-cost airline, asked a simple question: why leave these scenic views to luck? Introducing Seat with a View, the world’s first intelligent seat selector that lets passengers choose their view before they fly. This idea turned chance into choice, allowing travellers to book the view they want, not just a seat number. By combining validated flight data with machine learning, we mapped flynas flight paths across our network and identified what’s visible from each side of the plane, from coastlines and mountain ranges to landmarks, sunrises and sunsets, based on flight time, direction, and expected conditions. Powered by AI, flynas gave travellers complete control over their journey, using a digital and mobile experience to guide travellers toward the seat and view they wanted, influencing purchase decisions and turning anticipation into action ahead of booking.
Credits
Creative Agency
VML Riyadh
Riyadh
Client
flynas
Riyadh
Creative Agency
VML Riyadh
Riyadh
Agency Network
VML
Kansas City
Holding Company
WPP
London
Production Company
Blue Elephant
Riyadh
Ai & Technical Partner
Rattel L.L.C.
Beirut
Chief Creative Officer
Chafic Haddad
VML
VP Marketing & Corporate Communication
Mousa Bahri
flynas
Chief Executive Officer
Camille Haddad
VML
Executive Creative Director
Firas Ghannam
VML
Associate Creative Director
Manuel Kurkjian
VML
Senior Art Director
Adel Hasanin
VML
Associate Creative Director
Marco Torni
VML
Business Director
Abdulrahman El Minawi
VML
Account Executive
Salwa Eskandarani
VML
Copywriter
Nawaf Almubarak
VML
Creative Director
Ramzi Sarieddine
VML
Strategy Director
Mongi Bhouri
VML
Associate Account Director
Rollan Al Sheheli
VML
Account Management - Intern
Aljawharah Binhasher
VML
Agency Head of Production
Joe Aboudaher
VML
Agency Producer
Jamil Ghrawi
VML
Producer
Hani Alqurashi
VML
Head of Marketing and Branding
Yara AlMashharawi
flynas
Solution Architect & AI Lead
Georges Rattel
RATTEL L.L.C.
Lead FullStack Engineer
Anthony Bou Najem
RATTEL L.L.C.
Data Analyst
Maria Sabbagh
RATTEL L.L.C.
Flutter Developer
Nour Soury
RATTEL L.L.C.
Frontend Developer
Zyvania Bou Najem
RATTEL L.L.C.
CEO & Executive Producder
Marie Joyce Melhem
Blue Elephant
Senior Producer
Cynthia Melhem
Blue Elephant
Head of Post Production
Omar Halabi
Blue Elephant
Editor
Nadim Bou Karroum
Blue Elephant
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