Gold
Award
Preserved Promos
Ziploc
United States
2026
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Entrant Company
VML
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Commerce
Category
Acquisition & Retention
Ziploc® Preserved Promos is a mobile commerce experience addressing the prevalent issue of expired coupons, given that 99.5% of all issued coupons are never redeemed. This initiative allows users to convert any expired food-related promotion into new grocery savings by simply adding a Ziploc® product to their cart. The program was launched via a mobile platform and promoted through partnerships with food- and coupon-focused influencers.
Credits
Agency
VML
New York
Advertiser / Brand
Ziploc
Chicago
Agency
VML
New York
Agency Network
VML
Kansas City
Holding Company
WPP
London
Media Agency
OMG
Chicago
Public Relations Agency
Zeno Group
Chicago
Public Relations Agency
Obviously
New York
Chief Creative Officer
Manuel Borde
VML
Chief Creative Officer
Manuel Borde
VML
Executive Creative Director
James Phillips
VML
Group Creative Director
Sergio Leon
VML
Creative Director
Sebastian Cuevas
VML
Creative Director
David Pinilla
VML
Senior Art Director
Maria Camila Cabra
VML
Group Strategy Director
Andrew Zipparo
VML
Global Executive Creative Director
Adriano Matos
Ogilvy
Executive Creative Director
Sakshi Choudhary
Ogilvy
Creative Production Supervisor
Lucas Pimenta
VML
Lead Motion & Content Designer
Jonhatan Bolivar
VML
Executive Director Delivery
Joe Grigsby
VML
Group Account Director
Julie Knecht
VML
Executive Director Account Management
Rachel Perron
VML
Senior Account Manager
Paige Tuttle
VML
Account Supervisor
Lauren Hiller
Ogilvy
Associate Technology Director
Jake Swiatek
VML
Technology Specialist
Will Phillips
VML
Group Technology Director
Michael May
VML
Associate Technology Director
Thomas Mercurio
VML
Global Director, Creative Commerce Operations
David Cofrancesco
VML
Global Director of Creative Excellence
Jamie Anning
VML
Creative Excellence Manager
Matthew Garrard
VML
Global Chief Creative Officer
Debbi Vandeven
VML
Chief Executive Officer
Mae Karwowski
Obviously
Account Director
Grace Danehy
Obviously
Senior Client Success Manager
William Young
Obviously
Senior Client Success Associate
Zoe Hugunin
Obviously
Client Success Coordinator
Krisshia Castro
Obviously
Director of Talent
Dominique Martin
Obviously
Associate Talent Manager
María Gutiérrez
Obviously
Talent Coordinator
Tatiana Osorio
Obviously
Executive Vice President, Head of Client Service
Kelly Cagney
Zeno Group
Executive Vice President, Integrated Consumer Marketing
Scott Slattery
RUTH Communications
Vice President, Earned Media
Cristian Gonzalez
RUTH Communications
Account Supervisor, Consumer
Jordyn Levine
Zeno Group
Senior Account Executive, Consumer
Gabby Jurkiewicz
Zeno Group
Client Business Lead
Kerry Ross
OMG
Senior Director, Performance
Ellen David
OMG
Senior Director, Commerce
Jessica Patlevic
OMG
Associate Director, Strategy
Laura Leagre
OMG
Supervisor, Strategy
Alexia Macfarlane
OMG
Strategist
Lauren Alexander
OMG
Assistant Strategist
Rita Nirenberg
OMG
Supervisor, Digital Activation
Daniel Andrade
OMG
Senior Analyst, Programmatic
Kaela Weiss
OMG
Associate, Digital Activation
Sergio Rodriguez
OMG
Supervisor, Search & Social
Ana Prabhu
OMG
Senior Associate, Social
Juan Ochoa
OMG
Director, Media
Austin Adams
Flywheel
Vice President & CMO
Bassem Darwish
SC Johnson
Executive Director of Brand Management
Katie Kellerman
SC Johnson
Marketing Director
Stephanie Hiller
SC Johnson
Brand Manager
Elizabeth Fawley
SC Johnson
Associate Brand Manager
Allie Myers
SC Johnson
Manager, Media and Integrated Marketing
Emily Ann Keefe
SC Johnson
Director, Public Affairs
Monica Leick
SC Johnson
Agency Relations Manager
Deanna Hernandez
SC Johnson
Senior Specialist, Shopper Marketing
Chad Rognsvoog
SC Johnson
Manager, Brand Public Relations and Social Listening
Marques Washington
SC Johnson
Senior Vice President, Sales and Marketing
Stephen Kruse
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