Entry Type
Product/Service
My GUT Friend is the story of Jim, a boy whose gut leads him through bold adventures until adulthood silences it. When his gut leaves, Jim must decide whether to live on autopilot, or find his voice again.
The challenge was to turn GUT’s internal values and bravery instinct into a universal emotional story. No dialogue. No exposition. Just color, texture, and movement. The result is a stop-motion style film that invites audiences to reflect, smile, and maybe even remember a piece of themselves they forgot.
Originally created as part of GUT’s Unbranded Content Contest, the story took over a month to write, was later adapted into a children’s book, and spent two years in hands-on production. What began as a love letter to GUT became a film that lives in hearts, inboxes, and screens across the world turning a cultural insight into an emotional invitation.