Entrant Company
FCBNewlink
Program
Traditional Mediums
Advertiser Category
Health Awareness & Advocacy
Category
Casting / Performance
La Fiesta
An awareness campaign exposing how child marriage persists through collective silence.
Disguised as a traditional quinceañera celebration, La Fiesta reveals how an entire community—dressmakers, bakers, stylists, musicians—takes part by choosing not to speak up.
By shifting the focus from parents to everyone who witnesses and normalizes the crime, the campaign confronts a violence happening in plain sight with a clear message:
If you’re part of the celebration, you’re part of the crime.
Save the Children