Entrant Company
Miami Ad School Madrid
Entry Type
Product/Service
Medium
Student Experience/Activation
London it’s a city packed with international students. This means that each of them needs a bank account, plain and simple and with its global presence and special offers like the welcome bonus, HSBC is the perfect bank for international students. But for this audience, banking can feel boring. They’d rather spend their free time playing video games.
That’s why to attract the attention of university students, we went to London, the city packed with students and launched Grand Theft Account: A new platform that allows international students to open a bank account by robbing us in GTA V.