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Gold Award
Too True Crime
Canadian Femicide Observatory of Justice & Accountability
Canada
2026
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01 - Episode 513 - Brenda - Voiced by Tara (Family...
02 - Episode 35 - Tina - Voiced by Allie (Family M...
03 - Episode - 149 - Ma - Voiced by Enid-Raye (Abu...
04 - Episode 541 - Anna - Voiced by Sarah (Abuse S...
05 - Episode 137 - Cileana - Voiced by Denise - (A...
06 - Episode 580 - Amanpreet - Voiced by Dr. Cathy...
07 - Episode 553 - Simone - Voiced by Nathalie Pro...
08 - Episode 553 - Simone - English Version...
09 - Episode 427 - Chloe - Voiced by Mi-Jung Lee (...
Entrant Company
Rethink
Entry Type
Public Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Audio
Category
Streaming/Downloadable Content
Too True Crime turns the true crime genre on its head to confront Canada’s ongoing femicide crisis. In a media landscape where violent stories, primarily those of women, are often commodified as entertainment, this project turned true crime fans into advocates for change. Launched on the International Day for the Elimination of Violence Against Women, Too True Crime released over 580 short podcast episodes simultaneously on Spotify and Apple Podcasts, one for every woman killed by gender-based violence in Canada since 2020. Each episode presented only the facts of a woman’s life and death, intentionally avoiding sensationalism to restore dignity and humanity to stories too often reduced to spectacle. Voiced by volunteers including women’s rights advocates, survivors, family members of victims, and a Member of Parliament, the series created a collective and living archive of lives lost. The podcast is updated in real time. Whenever a new femicide occurred, a new episode was released—with over 610 episodes—confronting subscribers with the ongoing reality of the crisis. Each episode directs listeners to take action by signing a petition calling on the federal government to formally recognize femicide in the Criminal Code of Canada. By meeting true crime audiences where they already are, Too True Crime transforms consumption into accountability and storytelling into systemic change.
Executions
01 - Episode 513 - Brenda - Voiced by Tara (Family Member)
Streaming/Downloadable Content
02 - Episode 35 - Tina - Voiced by Allie (Family Member)
Streaming/Downloadable Content
03 - Episode - 149 - Ma - Voiced by Enid-Raye (Abuse Survivor)
Streaming/Downloadable Content
04 - Episode 541 - Anna - Voiced by Sarah (Abuse Survivor)
Streaming/Downloadable Content
05 - Episode 137 - Cileana - Voiced by Denise - (Activist)
Streaming/Downloadable Content
06 - Episode 580 - Amanpreet - Voiced by Dr. Cathy Holtmann (Activist)
Streaming/Downloadable Content
07 - Episode 553 - Simone - Voiced by Nathalie Provost in French (Politician)
Streaming/Downloadable Content
08 - Episode 553 - Simone - English Version
Streaming/Downloadable Content
09 - Episode 427 - Chloe - Voiced by Mi-Jung Lee (Reporter_Journalist)
Streaming/Downloadable Content
Credits
Advertising Agency
Rethink
Toronto/Montreal/Vancouver
Advertiser / Brand
Canadian Femicide Observatory of Justice & Accountability
Guelph
Advertising Agency
Rethink
Toronto/Montreal/Vancouver
Agency Network
Rethink
Toronto/Montreal/Vancouver/New York
Music/Sound Company
Wave Productions Ltd
Vancouver
Chief Creative Officer
Aaron Starkman
Rethink
Chief Strategy Officer
Sean McDonald
Rethink
Global Chief Operating Officer
Caleb Goodman
Rethink
Executive Creative Director
Leia Rogers
Rethink
Executive Creative Director
Morgan Tierney
Rethink
Creative Director
Leia Rogers
Rethink
Creative Director
Eric Seymour
Rethink
Associate Creative Director
Thom Peters
Rethink
Copywriter
Thom Peters
Rethink
Art Director
Eric Seymour
Rethink
Art Director
Ashley Visvanathan
Rethink
Associate Creative Director, Design
Justin Kowalczuk
Rethink
Executive Creative Director, Design
Hans Thiessen
Rethink
Digital Designer
Alex Fleming
Rethink
Digital Designer
Dustin Gamble
Rethink
Motion Designer
Ignacio Florez Zelaya
Rethink
Head of Production
Laura Rioux
Rethink
Broadcast Producer
DW Fraser-Winsby
Rethink
Digital Producer
Kyle Hicks
Rethink
Producer
Terri Winter
Rethink
Broadcast Producer
Paula Gill
Integrated Producer
Jessica Yoshimura
Rethink
Head of PR
Meredith Burns
Rethink
PR Account Director
Chenda McKissick
Rethink
PR Manager
Anne Marie Scanlon
Rethink
PR Specialist
Tara Lush-Benson
Rethink
PR Coordinator
Ricardo Felix
Rethink
Group Account Director
Kennedy Crawford
Rethink
Account Supervisor
Tianna Fung
Rethink
Account Manager
Mika Labreque
Rethink
Account Management Intern
Dawson Yates
Rethink
Creative Director
Karine Doucet
Rethink
Creative Director
Geneviève Jannelle
Proofreader
Marie-Hélène Lessard
Rethink
Copywriter
Nicolas Doyon
Rethink
Managing Partner
Megan Hughes
Wave Productions Ltd
Creative Partner
Craig Warrian
Wave Productions Ltd
Creative Partner
Craig Zarazun
Wave Productions Ltd
Creative Partner
David Gaudet
Wave Productions Ltd
Audio Engineer
Cooper Garnett
Wave Productions Ltd
Production Coordinator
Avery Reid
Wave Productions Ltd
Founder
Dr. Myrna Dawson
Canadian Femicide Observatory for Justice & Accountability
Director of Research and Communications
Dr. Crystal Giesbrecht
Provincial Association of Transition Houses and Services of Saskatchewan
Executive Director
Angela Marie MacDougall
Battered Women’s Support Services
Research Coordinator
Angelika Zecha
Centre for the Study of Social and Legal Responses to Violence
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