The RealReal is a luxury consignment marketplace that sells pre-owned designer clothing and accessories. The double name is a quirky and distinctive feature of the brand, but we wanted to connected it to a key feature of the service they provide—namely, that all the pieces they sell are double-authenticated. We reinforced the brand's name by linking it to this feature, but also to the specific qualities of various products like lingerie, handbags and cold-weather outerwear.