Entrant Company
Leo Australia
Entry Type
Product/Service
For the last 5 years, Suncorp Insurance has combatted the increasing effects of climate change by leading a strategic shift in the industry. Instead of focussing on ‘Recovery’ they focussed on ‘Resilience’. And ‘Haven’ is a huge step forward in making ‘resilience’ personal and relevant to every single Australian.
‘Suncorp Haven’ is a world-first, data-led digital platform that tells every one of Australia’s 11 million homeowners exactly what they need to do to make their home more resilient to the specific threat it faces. Whether it’s storms, bushfires or floods. It makes the clear statement that ‘your home is trying to tell you something’.
The user simply enters their address and they are presented with a personalized film that draws from 12 massive data sets, including, for the first time, Suncorp’s own natural peril data and insights. And to make it even more personal, the information is presented in the home’s own voice.
Credits
Chief Creative Officer
Andy Fergusson
Leo Australia
Executive General Manager Brand and Customer Experience
Chief Creative Officer
Dave Bowman
Publicis Groupe ANZ
Head of Creative Technology
Laurent Thevenet
Publicis Groupe APAC
Creative Director
Michelle Walsh
Leo Australia
Creative Director
Marijke Spain
Leo Australia
Creative Director
Bec Johnson Pond
Leo Australia
Art Director
Daniel Stewart
Leo Australia
Copywriter
Michael Dawson
Leo Australia
Creative Technologist
Chris Jovanov
Leo Australia
Chief Strategy Officer
Catherine King
Leo Australia
Chief Client Partner
Amanda Wheeler
Leo Australia
Group Business Director
Alex Barkworth
Leo Australia
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