Entrant Company
Universidad Casa Grande
Entry Type
Product/Service
Medium
Student Experience/Activation
Throughout time, soccer has evolved; however, fans still have the same racist behavior as 50 years ago. We wanted them to feel as uncomfortable as players do when they hear those chants, so for the International Day Against Racism we turned back time in the transmission by removing every modern feature, recreating the feel of a decades-old broadcast. By taking viewers back to the past, we highlighted a simple truth: while the way we watch soccer has changed, the way we live it still needs to.