Lightbox
Silver Award
The Outdated Broadcast
ESPN
Ecuador
2026
Share:
Facebook Linkedin X WhatsApp

Case Board
Case Study Video
Execution Image
Execution Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
Universidad Casa Grande
Entry Type
Product/Service
Launch Country
Ecuador
Program
Clio Awards 2026
Medium Type
Student
Medium
Student Public Relations
Category
Special Event/Activation
Throughout time, soccer has evolved in technology, broadcasting and fan experience. Yet racist behavior in the stands remains unchanged. For the International Day Against Racism, ESPN turned live broadcasts of major league matches into a one-day special activation, rolling back the transmission by removing every modern feature and recreating the feel of a decades-old broadcast. By intentionally disrupting the modern viewing experience, we transformed a global sporting moment into a cultural statement: while the way we watch soccer has progressed, the way we live it still needs to.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Student Public Relations to Celebrate Your Team