Entrant Company
Hongik University&Chung-Ang University&Korea University of Media Arts&Dongguk University
Launch Country
South Korea
Advertiser Category
Student
For visually impaired women, managing a menstrual cycle has long been a journey of guesswork and anxiety. Without the ability to see their flow, the simple act of changing a pad became a source of constant worry—either changing too early or risking leaks by waiting too long. Always introduces 'Wings That Whisper,' a groundbreaking innovation designed to turn that uncertainty into a confident choice.
By integrating a specialized tactile diagnostic system—inspired by the latest advancements in hydrogel braille technology—we transformed the pad's wings into an intuitive communication tool. When it is time for a change, the wings expand to form a tactile Braille pattern, sending a clear signal directly to the user’s fingertips. This allows visually impaired women to "read" their cycle in real-time, restoring their autonomy and peace of mind.
'Wings That Whisper' is more than a product; it’s a commitment to dignity. Always is evolving from a brand you see into a brand you feel, ensuring that every woman—regardless of her vision—has the right to decide for her own body with absolute certainty.