As workers increasingly returned to the office, ASICS identified the desk as a danger to mental health and stepped out of sports, into the workplace, to inspire the world to move with the ‘Desk Break Clause - the first employment contract clause for movement - supported by scientific evidence from King’s College London on the power of move breaks in improving workplace mental health. As ASICS adopted the clause internally and invited other organisations to follow, we launched the most unexpected workplace PSA from the world’s scariest boss and unlikely mental health advocate, Succession’s Brian Cox. The result: a System1 rated ‘viral masterpiece’ generating 2.3B earned media reach, 50M+ PSA views and 1.2M+ Desk Breaks taken, plus endorsement from the World Health Organization Director General, establishing ASICS as the definitive authority on movement for your mind.