Car ads are full of safety tropes - all showing the same collision monitor or lane assist feature we’ve seen a thousand times. But the Jeep brand wanted to focus on the danger waiting outside the car. To relaunch the 2026 Jeep Cherokee, a 90s millennial favorite, we brought back another icon of the era, Big Mouth Billy Bass. What begins as a sentimental, hallmark style road trip to release Billy into the wild takes a sudden, dark twist.The ride was unexpected, but the message was clear - a Jeep Cheorkee protects you, the world doesn’t.