When news broke that Oasis were reuniting, many brands scrambled to jump on the cultural moment - but we knew we had the PERFECT campaign just waiting to happen... From one iconic merch manufacturer to a band that shaped the Britpop-fashion era, Lidl launched ‘Lidl by Lidl’ - a ‘beer-proof’ parka-style jacket just in time for the reunion gigs. Launched via a Wonderwall mural outside The Etihad Stadium which some eagle-eyed fans may recognise. RollingStone dubbed it 'genius', LADbible said it was 'perfect for getting the badge in', NME called it 'special' - and the jacket sold out in 2 minutes, with coverage on GMB and Lorraine on launch day and over 195k website visits.