Bronze
Award
Telethon for Hawkins
Doritos | PepsiCo
United States
2026
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Telethon for Hawkins Digital Media...Telethon for Hawkins Digital Media...Telethon for Hawkins Digital Media...
Hotline Audio Experience for Telethon for Hawkins...Hotline Audio Experience for Telethon for Hawkins...Hotline Audio Experience for Telethon for Hawkins...
Telethon for Hawkins Experience and Activation...Telethon for Hawkins Experience and Activation...Telethon for Hawkins Experience and Activation...
Telethon for Hawkins Broadcast ...Telethon for Hawkins Broadcast ...
Telethon for Hawkins LTO Hotline Bag...Telethon for Hawkins LTO Hotline Bag...Telethon for Hawkins OOH...Telethon for Hawkins OOH...
Telethon for Hawkins Celebrity Talent...Telethon for Hawkins Celebrity Talent...Telethon for Hawkins Celebrity Talent...Entrant Company
Goodby Silverstein & Partners
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Direct
Category
Mixed Campaign
As Stranger Things characters faced disaster in the show’s finale, the brand known for boldly giving fans a voice gave them a truly 80s way to help: a REAL telethon. “The Doritos Telethon for Hawkins” turned second-hand 80s nostalgia into massive real-world action. Calling 1-855-4-HAWKINS immersed fans in an interactive experience featuring authentic ’80s icons—ALF, Paula Abdul, and David Hasselhoff—urging the world to “Chip in.” Launched via film, stunt, OOH, and packaging, we turned fan calls into real-world content. The results: 400,000+ calls, 71,000+ messages, and Doritos’ top-selling LTO with 30% perimeter sales growth.
Executions
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