Our collective love of fashion is killing our planet. Today’s $1.8 trillion fashion industry is responsible for 10% of global greenhouse gas emissions, more than all international flights and shipping combined. The fashion industry is now the world’s third most polluting industry.   Pre-loved clothing can cut the carbon footprint of your closet by as much as 70%. As the world's largest secondhand marketplace, and largest fashion authenticator, eBay was poised to save the planet from fast fashion.  While 65% of shoppers claim to buy pre-loved fashion, the category makes up just 10% of fashion sales. Fashion shows have always been about what's new - equating upcoming collections with what it means to be fashion-forward. We flipped that notion on its head, creating 2024's most talk-worthy runway shows from pre-loved pieces.  eBay created Endless Runway with - not against - the fashion industry, partnering directly with the Council of Fashion Designers of America (CFDA) and British Fashion Council, the creators of NY and London Fashion Weeks, to get on the calendar and show up credibly in the space. We produced runway shows in both New York City and London, with vintage items from iconic designers like Vivienne Westwood, Ralph Lauren, Alexander McQueen, and more. In both shows, models walked a circular runway, a reminder that style is cyclical, and every garment can have several lives, looks, and owners. Both shows were streamed on eBay Live for fashion enthusiasts to shop items in real-time. Finally, eBay worked with CFDA and British Fashion Council to establish the Circular Fashion Fund, providing $1M in capital to support sustainable fashion start-ups ensure Endless Runway’s momentum lived on. Endless Runway was a huge success, driving global attention, shifting consumer behavior, and positively impacting perceptions of the brand. --11% increase in pre-loved fashion sales YoY --4.1B earned impressions from 65 placements including Vogue, The Guardian, and the BBC --200% increase in “pre-loved” social conversation compared to Fashion Week 2023 --45% increase in awareness of eBay as a destination for pre-loved fashion --75% of consumers now consider eBay a top place to shop for pre-loved fashion --13.5K people viewed for our runway show on eBay Live --Notable American designer Willy Chavarria was inspired to make pre-loved items from his past collections - sourced from eBay - part of his 2025 Paris Show.