How do we get Heinz Jalapeño Ketchup to become a breakfast staple? By making it the savior that puts an end to bland in-flight breakfasts. The thing is, the morning meals served on planes are often bland and unappealing because we lose about 30% of our taste perception in the cabin. However, spicy and acidic foods, like Heinz Jalapeño Ketchup, remain unaffected. So, we brought it through security and turned in-flight breakfasts into something to look forward to.