Silver
Award
Deliver the Rainbow
Skittles
United States
2026
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Entrant Company
TBWA\Chiat\Day Chicago
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Commerce
Category
Partnerships/Co-Creation
When candy rarely makes the Big Game delivery list, Skittles found a way to get added to the cart — by delivering something that's never been delivered before: a live Big Game ad, performed on one lucky fan’s front lawn. The result? An activation that not only drove delivery app sales, but fueled fame in a way only Skittles could.
Credits
Advertising Agency
TBWA\Chiat\Day Chicago
Chicago
Advertiser / Brand
Skittles
Chicago
Advertising Agency
TBWA\Chiat\Day Chicago
Chicago
Agency Network
TBWA
Chicago
Holding Company
Omnicom
Chicago
Production Company
Serial Pictures & Business Club
Los Angeles
Editorial Company
Cabin Editorial
New York
Music Company
Lime Studios
Los Angeles
Visual Effects Company
Company 3
New York
Visual Effects Company
Shepherd
New York
Production Company
Omnicom Production
Chicago
Chief Creative Officer
Colin Selikow
TBWA\Chiat\Day Chicago
Chief Marketing Officer
Gabrielle Wesley
Mars
Chief Creative Officer
Colin Selikow
TBWA\Chiat\Day Chicago
Chief Marketing Officer
Gabrielle Wesley
Mars
Chief Brand Officer
Rankin Carroll
Mars
Senior Manager, Brands & Content
Traci Feller
VP, Marketing
Ro Cheng
Mars
VP, Brands & Content Marketing North America
Ashley Gill
Mars
Associate Marketing Manager
Rebecca Schied
Mars
Head of Strategy
Jaime McGill
TBWA\Chiat\Day Chicago
Group Strategy Director
Cassandra Smith
TBWA\Chiat\Day Chicago
Senior Account Director
Joey McGlumphy
Critical Mass
Group Creative Director
Brian Culp
TBWA\Chiat\Day Chicago
Group Creative Director
Katie Bero
TBWA\Chiat\Day Chicago
Creative Director
Jeff Hodgson
TBWA\Chiat\Day Chicago
Creative Director
Eli Ferrer
TBWA\Chiat\Day Chicago
Creative Director
Rosswell Saunders
TBWA\Chiat\Day Chicago
Business Affairs Specialist
Sarah English
Omnicom Production
President
Daale Carter
Energy BBDO
Executive Producer
Lily McNamara
Omnicom Production
Business Director
Avery Sykes
BBDO Chicago
Project Manager
Abby Doherty
BBDO Chicago
Senior Producer
Amanda Azoroh
Omnicom Production
SVP, Client Experience
Bri Saunchegraw
Weber Shandwick
SVP, Client Experience
Bri Saunchegraw
Weber Shandwick
SVP, Earned Media Strategy
Nirmala Singh
Weber Shandwick
SVP, Influencer Strategy
Samantha Cannon
Weber Shandwick
SVP, Group Creative Director
Adam Ferguson
Weber Shandwick
Director, Planning
Miki Sessions
Starcom
EVP, Account Management
Tanya Bevins
Starcom
EVP, Investment
Jessica Manis
Starcom
EVP, Group Account Director
Barry Fitzpatrick
Starcom
Social Strategist
Emma Perona
Starcom
Social Strategist
Ameera Masud
Starcom
VP, Music & Celebrity Partnerships
Valerie Holmes
Platinum Rye/The Marketing Arm
Associate Director, Celebrity & Influencer
Josh Vered
Platinum Rye/The Marketing Arm
Head of GoPuff Ads
Michael Peroutka
GoPuff
Snacks, Health & Grocery Partnerships Lead
Ryan Dolan
GoPuff
Client Solutions Manager, Sr
Jonathan Spindel
GoPuff
Product Manager, Principal
Lucy Tuttle
GoPuff
Sr Manager, Engineering
Yevenil Slieptsov
GoPuff
Associate General Counsel
Ben Halpert
GoPuff
Sr Director, Communications
Brigid Gorham
GoPuff
Manager, Communications
Alana Doyle
GoPuff
Senior Program Manager, SIP & Sampling Operations
Alexander Maxwell
GoPuff
Quality Program Manager, Sr
Jon Kampsnider
GoPuff
Director, Brand Marketing
Harrison Combs
GoPuff
SVP, Corporate Affairs
Jessica C. Aldeman
Mars
Manager, Brand PR
Erin DeAngelo
Mars
Team Lead Business Development
Connie McCorry
Mars
Omnichannel Marketing Manager
Willie Ruppel
Mars
Senior Manager, Media
Samantha Sramowicz
Mars
Senior Counsel
Giancarlo Cullaro
Mars
Social & Digital Content Manager
Kathryn Tartamella
Mars
Social & Community Lead
Seung Park
Mars
Creative Service Lead, The Studio
Michael Kelly
Mars
Creative Designer
Colette LaPorta
Mars
Creative Manager Comms & Brand PR
Joe Lloyd
Mars
Director
Jim Hosking
Serial Pictures & Business Club
Founder / Executive Producer
Violaine Etienne
Serial Pictures & Business Club
Executive Producer
JP Colombo
Serial Pictures & Business Club
Executive Producer
Sara Greco
Serial Pictures & Business Club
Producer
Jake Agger
Serial Pictures & Business Club
Director of Photography
Alexis Zabé
Serial Pictures & Business Club
Managing Partner
Carr Schilling
Cabin Editorial
Chief Operating Officer
Issac Chen
Cabin Editorial
Managing Director
Kim Christensen
Cabin Editorial
Executive Producer
Britt Carson
Cabin Editorial
Associate Executive Producer
Katy Zamora
Cabin Editorial
Director of Production
Liz Lydecker
Cabin Editorial
Editor
Greg Scruton
Cabin Editorial
Senior Producer
Esther Gonzalez
Cabin Editorial
Cutting Assistant
Erik Vogt-Nilsen
Cabin Editorial
Cutting Assistant
Erin McCaffrey
Cabin Editorial
Executive Producer
Susie Boyajan
Lime Studios
Mixer
Tom Paolantonio
Lime Studios
Colorist
Matt Osborne
Company 3
Color Producer
Shannen Troup
Company 3
Managing Director
Cara Lehr
Shepherd
Executive Producer / Head of Production
Crystal Rossmann
Shepherd
Sr VFX Producer
Gwenn Hardouin
Shepherd
VFX Producer
Melissa Friedman
Shepherd
On-Set Supervisor
Tommy Ibanez
Shepherd
Creative Director
Mandy Sorenson
Shepherd
Creative Director/Flame Lead
Emily Irvine
Shepherd
Creative Director/Flame Lead
Andrew Granelli
Shepherd
Creative Director/Flame Lead
Kelly Bumbarger
Shepherd
Creative Director/Flame Lead
Gizmo Rivera
Shepherd
Creative Director/Flame Lead
Aaron Neitz
Shepherd
Creative Director/Flame Lead
Yoshiko Hirata
Shepherd
Creative Director/Flame Lead
Marcus Wood
Shepherd
Creative Director/Flame Lead
Tim Moore
Shepherd
Flame Artist
Austin Lewis
Shepherd
Motion Graphics
Jess Engels
Shepherd
PrePress Manager
Bob Hezlep
Omnicom Production
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