Bronze
Award
Deliver the Rainbow
Skittles
United States
2026
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Entrant Company
TBWA\Chiat\Day Chicago
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Direct
Category
Experience/Activation
When candy rarely makes the Big Game delivery list, Skittles found a way to get added to the cart — by delivering something that's never been delivered before: a live Big Game ad, performed on one lucky fan’s front lawn. The result? An activation that not only drove delivery app sales, but fueled fame in a way only Skittles could.
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