Gold
Award
Vaseline Verified
Vaseline
United Kingdom
2026
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Entrant Company
Ogilvy Singapore
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Media
Category
Use of Talent & Influencers
Facing 3.5M unverified hacks, Vaseline chose to surrender control and to put the brand back in the hands of the communities that owned it.
Vaseline Verified is the world’s first Social R&D Lab that validates culture through science, driving +43% sales and creating a roadmap for culture-led innovation.
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