In Peru’s busiest markets, "estibadores" move products every day with their carts, keeping small businesses running. When a new regulation limited how much they could carry, their income dropped sharply. Mibanco launched EstibADores by turning those carts into a new moving advertising format. The carts travel through crowded market streets and also stand on corners waiting for work, making them visible touchpoints where commerce happens in real life. Brands can rent the carts as advertising space, and payments go directly into free Mibanco accounts, helping workers generate additional income and access banking services, education, and credit for the first time. Born from a simple insight: that the carts are already everywhere and already look like billboards, EstibADores created a scalable model that connects brands with real market life while bringing more people into the formal financial system.