Silver
Award
Find Your Genre
Chicago International Film Festival
United States
2026
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Mystery...
Drama...
Comedy...
Action...
SciFi...
Romance...
Musical...Entrant Company
Ogilvy
Entry Type
Public Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Print & Out of Home Craft
Category
Copywriting
For over 60 years, the Chicago International Film Festival has championed storytelling, and this year we set out to make it feel less like an institution and more like a mirror. Built on the idea that life unfolds in genres, the campaign turned everyday Chicago moments into cinematic loglines, with typography carefully crafted to channel each genre’s emotional tone. Rolled out across transit, shelters, wild postings, and on-premise placements, it transformed the city into a living trailer—inviting everyone to “find your genre” at the festival.
Executions
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