Silver
Award
Find Your Genre
Chicago International Film Festival
United States
2026
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Drama...
Comedy...
Action...
SciFi...
Romance...
Musical...
Mystery...Entrant Company
Ogilvy
Entry Type
Public Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Print & Out of Home Craft
Category
Copywriting
For over 60 years, the Chicago International Film Festival has championed storytelling, and this year we set out to make it feel less like an institution and more like a mirror. Built on the idea that life unfolds in genres, the campaign turned everyday Chicago moments into cinematic loglines, with typography carefully crafted to channel each genre’s emotional tone. Rolled out across transit, shelters, wild postings, and on-premise placements, it transformed the city into a living trailer—inviting everyone to “find your genre” at the festival.
Executions
Drama
Copywriting
Comedy
Copywriting
Action
Copywriting
SciFi
Copywriting
Romance
Copywriting
Musical
Copywriting
Mystery
Copywriting
Credits
Advertising Agency
Ogilvy
Chicago
Client
Chicago International Film Festival
Chicago
Advertising Agency
Ogilvy
Chicago
Advertising Agency
Ogilvy
Chicago
Holding Company
WPP
London
Design Company
Sarofsky
Chicago
Deputy Chief Creative Officer, Worldwide
Joe Sciarrotta
Ogilvy
Global Chief Creative Officer
Liz Taylor
Ogilvy
Executive Creative Director
Sakshi Choudhary
Ogilvy
Creative Director
Brandon Zach
Ogilvy
Creative Director
Mark Bruker
Ogilvy
Art Director
Aaliyah Joseph
ogilvy
Executive Design Director
Gabe Usadel
Ogilvy
Design Director
Chris Sorto
Ogilvy
Associate Design Director
Stephanie Daniele
Ogilvy
Designer
Hali Kleinfeld
Ogilvy
Designer
Isabel Steffes
Ogilvy
Design Intern
Meghan Sim
Ogilvy
Account Director
Leigh Uffelman
Ogilvy
Senior Producer
Mackenzi Schumann
Ogilvy
Audio Engineer
Joe Griffin
Ogilvy
Senior Production Manager
Joan Shelton
Ogilvy
Senior Producer
Dylan Ptak
Sarofsky
Creative Lead
Duarte Elvas
Sarofsky
Creative Innovation Lead
Ryan Summers
Sarofsky
Designer
Davis Chu
Sarofsky
Junior Designer
Luke Shelley
Sarofsky
Managing Director
Vivian Teng
CIFF
Artistic Director
Mimi Plauché
CIFF
Board of Directors Executive Committee Member
Mark Mitten
CIFF
Marketing Consultant
Adam Kempenaar
CIFF
Marketing Manager
Michael Welch
CIFF
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