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Gold Award
SILENT INherITANCE
National Ovarian Cancer Coalition (NOCC)
United States
2026
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Meghan :60...
Sheila :60...
Christine :60...
Entrant Company
Digitas Health
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Health Awareness & Advocacy
Medium
Film
Category
31 Seconds to 60 Seconds
Most health campaigns tell you what to do. SILENT INherITANCE shows you what happens when you don't. Each of the three sixty-second films follows one woman telling her mother's story. Not her own. Her mother's. Through archival photographs and VHS footage, through supers that move sentence by sentence with one word carried forward into each new line, the films build a portrait of a silence so practiced it became invisible. There is no voiceover. No music beyond the barest texture. The story about silence is told in silence. Then each film breaks. The woman steps forward, speaks directly to camera, and reveals that the silence she just described did not stay in the past. It followed her. She too faced ovarian cancer. The inheritance completed itself on screen, in real time, with a real person. These are not actors. They are ovarian cancer survivors and BRCA carriers who came to this project with histories their families were never supposed to share. The films gave those histories a form, and in doing so, turned a private grief into a public act of prevention. This is what health communication looks like when it starts not with the disease, but with the silence that allows it to go undetected.
Executions

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