Entry Type
Product/Service
Launch Country
United States
America has a dehydration problem. But the real issue isn’t just that 75% of Americans are dehydrated, it’s that most don’t realize it. Our bodies give us direct, obvious and universally recognizable signs - we just ignore them.
The most obvious sign? The color of our pee. Our toilets probably know more about our hydration levels than anyone else, but they have no way of telling us. So on America’s biggest stage, Liquid I.V. gave them a voice. Directed by Martin de Thurah, “Take A Look” features a cast of toilets coming to life to serenade audiences to the tune of Phil Collins’s iconic ballad “Against All Odds”.
With its striking production design, meticulously crafted practical effects and hilariously tender lyrics, “Take A Look” turns a familiar and often overlooked space into a cinematic spectacle. The toilets beckon us to peer into their porcelain depths to see our yellow pee and realize we need to hydrate with Liquid I.V.